Politically Incorrect Car Ads from Yesteryear
Dodge Charger R/T ad
1940 Plymouth ad
Subaru GL Coupe ad
Mad Men fans know women took a lot of sexist hits in the past when it came to advertising. Here’s a look at some of those cringe-worthy classics from the automobile world, along with some others that might make you question whether the good old days were always so good.
Plymouth Knows Luxury
Who says a little money can’t buy respect? Plymouth, that’s who. This 1940 model promised buyers “sealed beam” headlights, wider seats, automatic shifting and, it appears, a buffoonish degree of admiration from any kowtowing person of color lucky enough to carry their bags.
International produced many fine vehicles for outdoorsmen during the height of the—good heavens! Wait a minute. Is that a gun? While trucks are the favorite vehicle of the 2.6 million Americans who partake in an outdoor lifestyle involving the “harvesting” of unsuspecting field and forest creatures, truck manufacturers these days keep the guns out of it and instead stick to less divisive images of people mountain biking, camping and towing heavy stuff.
Dodge — You Haven’t Come That Far, Baby
So what will it be: a Dodge Charger R/T or a real flesh-and-blood girlfriend? Good thing Ralph’s woman is a doormat, so he doesn’t have to answer. When it came to objectifying women, no one used to do it better than the ad men at Dodge.
Subaru — A Real Turn On
Seriously? Has there ever really been a woman outside a dime-store romance novel who yearned to be tamed? This ad is wrong on so many levels, and a little creepy, too. Anyone who compares the interior of a vehicle to the inner workings of a woman to the extent presented in this copy should step away from the keyboard and go seek professional help. Quickly.
Volkswagen — Because Women Can’t Drive
You can trust your wife raise your children while you’re off paying the bills, but don’t let her behind the wheel of an automobile. If you must, make it a Volkswagen. That way the little woman won’t put you in the poorhouse when she systematically destroys the thing. Whoopsies.