By The Numbers: Woodward Dream Cruise



August 07, 2012

The Woodward Dream Cruise, the world’s largest one day automotive event, draws millions of spectators and historic vehicle enthusiasts to the city of Detroit every August. Check out some interesting Dream Cruise statistics and find out why—thanks to new Michigan legislation—the entire month of August now means worry-free driving for anyone with antique or historic plates.

August also means its Dream Cruise time. The 2012 Woodward Dream Cruise kicks off this year on Wednesday, August 15. The five-day celebration runs through Sunday, August 19. An annual rite of summer for millions, the Woodward Dream Cruise draws spectators and historic vehicle lovers to Detroit every year from as far away as New Zealand, Australia, Japan, and Russia.

Here’s a rundown of what that means for the city of Detroit and historic vehicle lovers everywhere:

$56,000,000—Amount of money the Woodward Dream Cruise annually generates for the Metro Detroit economy, which is $7 million more than the 2006 Super Bowl in Detroit.

100—Number of charities that benefit from the sale of official Dream Cruise merchandise and refreshments every year.

250,000—Number of participants in August 1995 after Nelson House and a group of volunteers organized the first ever Dream Cruise along Woodward Avenue.

1,100,000—Estimated number of participants and spectators at the Woodward Dream Cruise in 2011.

40,000—Number of muscle cars, street rods, custom, collector, and special interest vehicles that cruise down Woodward Avenue during the August event in 2011.

54—Number of tickets issued to cruisers for traffic violations (namely burnouts and squealing tires) in 2011.

200,000 – Approximate number people protected by S.B. 1146—a law that allows drivers with historic tags in Michigan to get out and enjoy their classics the entire month of August without fear of violating usage restrictions. Click here to find out more about the background of this bill, which was advanced by the HVA and Senator Mike Kowall.

 

Comments

  1. Darrell Herges Milaca MN. 56353

    Hello I would like to buy a Tee shirt I f you have them for sale. The Dream Cruise 2012 Let me know Thank you Darrell Herges

  2. John S Oakland MI

    What is the number of suvs and minivans that you have to suffer through to see the "40,000" more interesting cars?

  3. james roberts anniston alabama

    Amazing would love to be there

  4. Bob C Rochester MI

    A better event about 50 miles to the north is "Back to the Bricks" in Flint, MI. Instead of chewing on fumes emitted by poorly tuned, idling cars burning racing gas in bumper to bumper traffic at the Dream Cruise, the cars are all parked in Flint. This gives you a chance to see them up close too instead of 30 to 50 feet away as at the Dream Cruise.

  5. Bob C Rochester MI

    A better event about 50 miles to the north is "Back to the Bricks" in Flint, MI. Instead of chewing on fumes emitted by poorly tuned, idling cars burning racing gas in bumper to bumper traffic at the Dream Cruise, the cars are all parked in Flint. This gives you a chance to see them up close too instead of 30 to 50 feet away as at the Dream Cruise.

  6. Doug H Columbus OH

    I have been a spectator on Woodward in 2004, 2009 and rainy 2010. It is a sight to behold--thousands of classic cars cruising the boulevard. Yes John, to answer your question, there are some "regular commuter cars" on this public thoroughfare, but not many--the locals know alternate routes to get around. The lack of structure is part of the charm. In one hour, you might see everything from a stock Model T to a VW bus, monster trucks, a brass-era buggy, a Rolls Royce, lowriders, and every kind of hot rod and muscle car. I've seen a crop-sprayer tractor (with arms tucked in), a school bus with hot tub and girls in the back, etc. etc. There are million-dollar exotics driving next to $500 "project cars." The missing statistic is how many hundreds of police are on-duty along the many milles of the center median through multiple jurisdictions. They have cruisers, John Deer Gators, bicycles, and probably aircraft at the ready if needed to enforce the law. If you're a car guy, then "Woodward" belongs on your "bucket list."

  7. Vic B macomb, MI

    I agree. It would sure be nice to get those knuckle heads out of the cruise lane. How many jeeps and new corvettes do I have to see!

  8. Doug Chesterfield, Mi

    I have been attending the Dream Cruise from the second year to the present. Over the years the mini vans and the brand new cars have caused such a traffic jam that my friends and I keep our classics parked. We have counted the new vs the old and by mid day of the cruise there are more newer vihicle then there old. newer Hummers, Corvettes, Camaros, Mustangs! I see these cars every day in front of the dealerships. If all the classic car people get tired of being overtaken by the new cars they will stop comming to Woodward. And, when the classics leave Woodward the Dream Cruis is over! If only there was a way to keep only classic cars in the right two lanes.My theory is people don't bring lawn chairs to look at new vehicles.

  9. David Albanesius Westfield New York

    Have you ever had a 1968 AMC Rebel SST Convertible at your show and if so how many?

  10. Herb C W.Bloomfield,Mi.

    2 many they should be in the left lane and leave the right 2 lanes for the interesting cars.

  11. Lee Rush Peru

    Sounds like an exciting event. Would love to see it as a spectator. I imagine many of those HiPo engines idling in hot Aug weather in bumper to bumper traffic, & some with AC on, will overheat.

  12. Doc Holliday Cicero Indiana

    If you Michigan people don't want my money...I can still cancel my reservation...and keep my cars at home... I would think you would know how to drive around this congestion....and I can "park" at all the car shows, but I don't get to cruise with many other interesting vehicles...but, you all let me know.... now... still time to cancel...

  13. john Kryta shelby twp, mi

    John from Inlinetube.com here - the real numbers should include all the cars that cruse the strip starting the Sunday before the event. There are thousands of cars that come out nightly to cruse and hang out - eat and drink. We go out just about every night in a classic and eat and hang out in the area with friends - what a great event - and all for free.

  14. Dave Ada MI

    We were able to make the cruise this year and it was great! Yes ladys my wife said I dont want to go to these things then I get there and love it! Yes we will be back again next year. There is a similar event this coming weekend August 23-26 in Grand Rapids MI the Metro Cruise check it out and show up if you can.