Market Watch: Old Favorite, New Design



January 24, 2012

The Dodge Dart made an unexpected comeback earlier this month at the Detroit Auto Show. From the first magazine advertisements to the live roll-out in Detroit this year, see for yourself how the Dart has changed over the years and then take a moment to tell us if you think the new version of the car will find favor with American car buyers.

Automotive reporters and bloggers from Fox Business News to The Wall Street Journal weren’t the only ones scratching their heads this month when Dodge unveiled the seemingly forgotten Dart at this year’s Detroit Auto Show.

“The early-1960s convertibles were kind of cute and I’ve always loved the speedy 1968 Dart GTS with its screaming 340-cubic-inch V8,” wrote WSJ  “Driver’s Seat” columnist Jonathan Welsh. “But for the most part Darts were known as the conveyance of chatty aunts, elementary-school teachers, librarians and nuns.”

The 2013 Dodge Dart is billed on the company’s website as “The Ultimate Combination of Power, Efficiency, Technology, and Style”. Instead of resurrecting a new-styled design version of this recognizable classic — think of the “newstalgic” versions of old favorites such as the Shelby Mustang, Camaro, and Charger — the Chrysler-Fiat marriage has produced a technologically advanced, fuel-efficient compact car that bears no resemblance to its former self.

Why some flagship American car models endure and others fail is anyone’s guess. Remember Pontiac’s 2004 failed attempt to bring back the GTO? How these vehicles are marketed to the public is arguably as important as how they perform. Take a look at the many faces of the Dart over the years and then tell us what you think.

Head on over to the Historic Vehicle Association’s Facebook page and weigh-in on your opinion of this new “classic.” Do you think Dodge is on the right track? Does this new version of an old American favorite resonate or fall flat?  And for those of you who do not use Facebook, please take a moment to log your opinion in the comment section below.     


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1960: America’s Fabulous New Economy Car

Upon its initial release in 1960, the Dart was marketed as a family-friendly, economy vehicle — a wholesome hold-over from the preceding decade, one that would soon fade with the advance of more male focused, Mad Men-style marketing that gained traction as the 60s wore on.

 

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1962: A New Breed

Two years old and already a shift in marketing tack, the Dart began moving away from the family-friendly wholesome image displayed in its initial launch and into a more aggressive, male-directed approach, replete with excessive exclamation points and enhanced photography giving the feel of extreme forward motion.

 

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1963: A Fresh New Compact

Retreating a bit from the rather aggressive approach taken in 1962, Dodge once more marketed the Dart to American families in 1963, albeit a much more modern incarnation that embodied a lifestyle more so than an ideal as used in the original 1960 promotional materials. 

 

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1967: Revolt Against Kiddy Compacts

Tapping into the cultural zeitgeist (“revolt” and “rebellion”) and courting the burgeoning youth market in its target demographic approach, the marketing pendulum again swung away from family in 1967 with a much more hyper-stylized and sexualized promotional effort for the Dart.

 

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1970: Swing Time  

With the end of the 60s and the “me-decade” dawning, all pretenses were dropped and the Dart was marketed to its target demographic — men interested in speed, performance, cool, and an idealized lifestyle that continues to resonate among collectors and enthusiasts today.

 

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1971: Strictly For the Young

Once more pulling back from the slightly aggressive branding of 1970, 1971 saw the Dart’s advertising focus shift again to a more sporting and active social — namely a growing demographic of singles and young couples into having a good time.

 

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1973: The Car With Everything

With its target demographic slowly maturing into adulthood, marketing for the Dart began a slight return to family — an approach similar to that of the 1963 model, yet updated ever-so-slightly to reflect the new, cool family of the 70s. 

 

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1976: Just A Car

Finally abandoning the family and the single male in 1976 — the last production year for the Dart — the marketing approach seemed to suggest the vehicle was only a means to an end. We’ll get you where you want to go, but that’s about it. The life of the Dart had seemingly come to an end with advertising that lacked spark, as if the car were saying to anyone still around to listen, “My days of fun are over. I’m getting too old for this. You kids go run along and play without me, I’ll just wait here for you until you get back.”


   

2012: Shattering Misconceptions

The new Dodge Dart makes it live debut at the 2012 Detroit Auto Show. With an aggressive new approach, the 2013 Dodge Dart has taken a page from its marketing playbook of nearly 50 years ago to try and win back the followers it attracted during its halcyon days. Will this new, revamped version of the Dart hold up over time and be seen as a worthy legacy? Or will it simply fade away, a relic of an age in which nostalgia was king and permanence and longevity non-existent?

 

Comments

  1. Dave Horchak Imperial PA

    The new Dart is dull and looks like every other sedan out there. Of course I had the Dart clone in the 70s the Valiant. That was a POS too. I don't think this car is going to hang around too long. Despite all the loud bad music and epilectic fit inducing flashing lights.

  2. Randy Abercrombie Columbia South Carolina

    My baby is a 1971 Dodge Dart Swinger and live the "Mopar or no car" mantra. Considering that Dodge knocked it out of the park with the Challenger several years back, I had been looking forward to the debut of the new Dart. While Dodge did incorporate an aggressive "forward leaning" sort of stance in the new Dart, I wish they would have used some of the stylish lines of the Darts predecessors. But then, I suppose I will forever live in a world of rotary telephones and eight track tape players..... Excuse me... My bag phone is ringing....

  3. mike johnson bloomingdale.mi.

    i hate it.it really sucks.it looks like a honda or a ford escort,they should have made it look like the old ones like the 62s or 67s.darts.the mustang,camero and the challenger made it happen.they didnt have any problems making theirs look like the older models.you need to go back to the drawing board.im from the old school and the old school look is what i want.not a wantabe dart..im real disapointed.you wont see one in my driveway.i dont see it making it.

  4. Tony Samples Atlanta GA

    I think it might find "favor" with import buyers not the people who liked them the first time arond

  5. Cliff Poirier Highgate Vt.

    Not a big fan of Chrysler products in general, But the new Charger and Challenger are a pair of sharp looking cars. This new Dart looks just like every other econo box produced for the masses. Uninspiring to look at and indistinguishable from the rest. I'll take my '73 VW Karmann Ghia any day over most of what is being offered at car dealers today.

  6. Tadd Dallas

    Looks every other Corolla, Civic, Subaru, Mitsubishi, etc, etc. Why is everything new in 4 doors?

  7. Joshua Tanz Los Angeles ca

    Welll, looks exactly like a number of Japanese cars with no pizzazz type of car.do they really want us to believe. That this is new and exciting??????you want to see new exciting cars at less expensive cost look at Hyundai or even Kia. Too bad. I have driven a dart for many years. This one does nothing for me,mexcept feel sad..

  8. Asa Jay Spokane

    Um.... looks like every other sporty FOUR DOOR sedan. What's up with the four doors? I thought they got rid of that in'62 or '63? Hard to know what the target here is... young, single, or Married with Children. It's like the difference between Challenger and Charger, the Two door is much sexier. Oh, and it has zero -retro- qualities, other than a name. I'd say this Dart missed the whole target.

  9. steve arbes Cumming, Ga

    Are there going to be some horses under that hood or over blown four banger? V-6? HP? 4 speed tranny? Can it make the tires spin or will Charger and Challenger be the only tire smokers on the block? Am a MOPAR guy from way back - would love to see Dart rise again. My Air Force buddy Clyde Hess from W. Va had a 69 Dart 340 - God I loved that car. Would eat up Mustangs all day long around Westover AFB!!!!

  10. steve arbes Cumming, Ga

    Are there going to be some horses under that hood or over blown four banger? V-6? HP? 4 speed tranny? Can it make the tires spin or will Charger and Challenger be the only tire smokers on the block? Am a MOPAR guy from way back - would love to see Dart rise again. My Air Force buddy Clyde Hess from W. Va had a 69 Dart 340 - God I loved that car. Would eat up Mustangs all day long around Westover AFB!!!!

  11. David Hardacker Arkansas

    Looks like a ten year old Nissan or Honda or Toyota or Subaru, etc;

  12. BrentF Toronto

    Looks promising. Anything is better than the Dodge Calibre which attempted to compete in this segment, and the new Dodge Dart is certainly a vast improvement. I like the idea of a 4 cylinder turbo as one of the engine options. Given this is an Alfa Romeo by another name, if I were a potential buyer I would be looking very closely at the power train warranty that comes with this car, as who knows what Alfa Romeo's track record is in building reliable cars?

  13. al zim colleywood texas

    If you remember in the 60's (probably over half of you were not born then) the cars were distinctive. The family owned a Edsel then a 1960 Valiant II currently own a 1963 Plymouth Valiant convertible. It is fun to drive and distinctive on the plus side. on the minus side, its lack of safety features causes me to drive only on the weekends and out in the country. I think the more basic the transportation the more fun it is to drive. Unfortunately we will never be able to return to the good old days. al

  14. Norb Tyrus Chicago

    Dodge Dart

  15. bill so florida

    It is just like the first word- BORING. It bears no heritage to the dart. Just like when the charger first came out- all the mopar mags had pix of the old & new chargers on the covers. Under the old charger it said- "This is a Charger" Under the new charger it said- "This Isn't" A 4 door charger- blasphemy. Call it the coronet or the diplomat but DON'T bastardize the charger name. If I sat in a new charger- IN NO WAY would I feel a connection to the old charger. Thank g-d dodge didn't screw up the challenger, which in my opinion, is THE hottest looking muscle car ever built.

  16. bill so florida

    It is just like the first word- BORING. It bears no heritage to the dart. Just like when the charger first came out- all the mopar mags had pix of the old & new chargers on the covers. Under the old charger it said- "This is a Charger" Under the new charger it said- "This Isn't" A 4 door charger- blasphemy. Call it the coronet or the diplomat but DON'T bastardize the charger name. If I sat in a new charger- IN NO WAY would I feel a connection to the old charger. Thank g-d dodge didn't screw up the challenger, which in my opinion, is THE hottest looking muscle car ever built.

  17. mike rocco east northport ny

    Like the car--will there be a coupe?

  18. MYTFAST Maryland

    We all know that Chrysler should have kept Plymouth instead of Dodge ( Pretty much the same way GM should have kept Pontiac instead of Buick). Plymouth's Road Runner, Barracuda & Duster all were more popular performance models than were Dodge's Charger, Challenger & Dart. Only the Charger rose to any degree of popularity with the performance crowd, while the Challenger was a total flop! Plymouth's V8 Duster, (especially the 340) was also the clear choice over the Dodge Dart, so introducing today's Dart is about as exciting as when the current Charger was introduced as a 4 Dr model only. For those who wonder why there was no 2 Dr Charger, it's because it would have been literally identical to the 2 Dr Challenger, and other than having some cosmetic body part changes, it's similar size would have created a direct sales competition between a 2 Dr Charger and the Challenger. There's talk the Challenger may not survive over the coming years and the 4 Dr Charger has not been popular. Wanna know had big the 2 Dr Challenger is? One day I parked next to a Challenger with my 4 Dr Pontiac Grand Prix & was amazed how large the Challenger really is. Hardly a pony car, and for that matter, the Camaro is a far cry from it's original size.

  19. DWIGHT WILSEY GREENVILLE, MI

    WHY? WHY CAN'T THE AMERICAN PEOPLE HAVE AN AUTOMOBILE WITH JUST TWO DOORS ANYMORE? THAT THING THAT CHRYSLER REFERS TO AS A CHARGER IS AT BEST A CORONET 440. AND NOW ANOTHER CAR THAT, IN MY MIND WAS A 340 STINGER OR THE DART SWINGER HAS GOT FOUR DOORS. THAT IS DEEPLY TROUBLING. I WOULD EVEN BET IT WEIGHS NEARLY 4000 POUNDS AS WELL. CHRYSLER, IT SEEMS NEEDS TO HAVE A WEIGHT REDUCTION DIET. WHAT MAKES THESE SMALL CARS SO HEAVY?

  20. jim bonn long beach mississippi

    this car has no resemblance to the real dodge dart. where is the 2dr ? i wouldn,t buy one. i worked for chrysler back in the 70,s when cars where really something to looking forward to seeing. this car looks like everything else that is out there. you all did a good job on the challeger this you missed it by a mile.

  21. Steven NY

    Crapola

  22. Dan Slosek Cape Coral, Florida

    My last several cars were Dodges.... currently, I drive a 2005 Stratus and a 2002 Caravan..... My previous sedan was a Neon,... which I loved. When the Caliber was announced, I expected another great little compact from Dodge (and might have traded for one).... but the design of the Caliber was so repugnant (and so "me, too" to the Hummer look!), that I never gave it serious consideration..... IF this new Dart is a sharp sedan that LOOKS like a sharp sedan, then I might consider to get one. In any event... if it "is a sharp sedan that LOOKS like a sharp sedan".... then I expect that Dodge will have produced a new winner for themselves... (I hope so!).... Dan Slosek

  23. Dennis Baxter Ridgefield WA.

    Kinda bland, but I would hold out opinion until I find out what kind of running gear it has. If it only has a 4 cyl. motor then I don't think it will appeal to us older Dodge Dart owners.

  24. Don Cardoza Oakland, NJ

    I don;t understand Chrysler's motive in invoking a nostalgic name for this car. For one thing, the '65 - '75 was never a car ANTONE lusted after! It was NOT a car that you could pick your date up in! Worse yet, its overall product quality was dubious, to say the least, even when compared to its contemporaries. For another, it LOOKS exactly like all of it's competitors;; There's LITTLE to distinguish it from a Honda Civic /Hyundai Elantra/Chevy Cruz//Toyota Corolla/Ford Focus, Etc. It's virtually IDENTICAL to its competition, and this is going to DOOM it in the market place. If, for some unfathomable reason, you actually WANT one of these, buy one RIGHT NOW! They're not gonna be available very long! One thing about those wonderful cars of yesteryear, they had IDENTITIES and personalities! Although they were IDENTICAL under the skin, the skin was diffferent among them to encourage some brand loyalties which got handed down from generation to generation. When you saw a 50's - 60's car, you KNEW what it was - and what it was caoable of - immediately! Moreover, most cars srtuck an emotional chord with drivers; while they were identical under the skin, they somehow "spoke to us". Todays cars do not do so, and the Dodge Dart will not! The most distingushing feature on todays cars is a chrome spelling of the brand on the left side of the deck, and some kind of alphabet-soup incoherent model designation on the rioght (SE? 2,0T? XLS?) Even a lifelong piston head like me often cannot identify the car in front of me.

  25. al Polackoff Central NJ

    Most of you have lost sight on one important fact. Chrysler is now owned by Fiat (g-d I hate that name).When the head of Fiat said he sees no reason for passenger automobiles to need 8 or 6 cylinder engines this is the type of car you can expect from now on. The Charger and Challenger are legacy designes from when the investment group was controlling Chrysler. The Pick up trucks were seperated from Dodge for a very specific reason- too wean dodge away from 8 and 6 cylinder motors. The "Dart" is the first example of the european mindset and enginering, with more to follow. It doesn't matter if they do not sell well here, cause the car buyers in Europe will buy them. When I was over there this summer there were thousands of bland and unexciting "refrigerators on wheel" on the roads.Chrysler was bought for one reason, their dealer network. Now they can try again to peddle their"use it two years and junk it"Fiats in the USA. Remember OLD MOPAR OR NOCAR (especially a Fiat)!

  26. Fred Massoll Lansing MI

    It will be lost in the flood of all the other small "sporty" cars out in the market, I was at the Detriot show and was not impressed.

  27. art Allison Park, PA

    Although I grew up in the age of fins, I was never too fond of most of them and US cars in general except for the ill fated Studebaker Hawks, one of which I owned. As I look at this, I would much prefer the design of the later Darts (no fins) but, obviously, updated mechanically. Too bad they didn't consider that instead of this boring, often repeated Japanese looking thing. Perhaps Fiat will save the Company from again going into the dumper with this. And that extravaganza they used to introduce it made one think it was the second coming of Christ. Busby Berkeley might have appreciated it except they left out the super sexy women. Vanna White doesn't do anything besides turn letters, maybe she would be interested in a real job?

  28. art wegweiser Allison Park, PA

    Although I grew up in the age of fins, I was never too fond of most of them and US cars in general except for the ill fated Studebaker Hawks, one of which I owned. As I look at this, I would much prefer the design of the later Darts (no fins) but, obviously, updated mechanically. Too bad they didn't consider that instead of this boring, often repeated Japanese looking thing. Perhaps Fiat will save the Company from again going into the dumper with this. And that extravaganza they used to introduce it made one think it was the second coming of Christ. Busby Berkely might have appreciated it except they left out the super sexy women. Vanna White doesn't do anything besides turn letters, maybe she would be interested in a real job?

  29. Brent H Livingston, MT

    You bunch of crybabies are never satisfied. I think the Dart is a reasonably good effort and shows (again) that the company is headed in the right direction. Would i buy one? No. Would I buy the competitor's econoboxes, likely "no" as well (except mayb Subaru). But i bet they'll sell enough of them to term the project a success and I think Chrysler will continue to build on that success. Who knows? The taxpayers might get paid back yet for the bailout!

  30. Brent H Livingston, MT

    You bunch of crybabies are never satisfied. I think the Dart is a reasonably good effort and shows (again) that the company is headed in the right direction. Would i buy one? No. Would I buy the competitor's econoboxes, likely "no" as well (except mayb Subaru). But i bet they'll sell enough of them to term the project a success and I think Chrysler will continue to build on that success. Who knows? The taxpayers might get paid back yet for the bailout!

  31. Brent H Livingston, MT

    You bunch of crybabies are never satisfied. I think the Dart is a reasonably good effort and shows (again) that the company is headed in the right direction. Would i buy one? No. Would I buy the competitor's econoboxes, likely "no" as well (except mayb Subaru). But i bet they'll sell enough of them to term the project a success and I think Chrysler will continue to build on that success. Who knows? The taxpayers might get paid back yet for the bailout!

  32. Little Bill Boise ID

    I believe Dave Horchak nailed it with his response. Just another one of the herd. I like the Charger and love the Challenger -- what happened with this one?

  33. Little Bill Boise ID

    I believe Dave Horchak nailed it with his response. Just another one of the herd. I like the Charger and love the Challenger -- what happened with this one?

  34. Little Bill Boise ID

    I believe Dave Horchak nailed it with his response. Just another one of the herd. I like the Charger and love the Challenger -- what happened with this one?

  35. Little Bill Boise ID

    I believe Dave Horchak nailed it with his response. Just another one of the herd. I like the Charger and love the Challenger -- what happened with this one?

  36. little bill Boise ID

    Sorry if this turns out to be a duplicate posting. Dave Horchak nailed it with his opine - just another one of the herd. I like the Charger, had to buy a Challenger, but I don't get this one. Too bad, I thought Mopar was on a roll.

  37. JdHetz Chiago, IL

    It's a great name! I'm tired of the alphanumeric meaningless names. It doesn't really make any difference what the car used to be anyway.

  38. Alfasax San Diego

    Biggest market for these will be former and current Alfa Romeo owners. We want a new one, and if this is it, so be it.

  39. Mr Sixty USA

    SUCKS BIG TIME

  40. Skids33 Philadelphia, PA

    I don't think the designers even came close to the board with this Dart. LOL Who designed this? Just another cookie cutter import. Come on Chrysler, is there anyone there who can create a nice somewhat retro design. OMG! Will some one create somthing cool.

  41. Skids33 Philadelphia, PA

    I don't think the designers even came close to the board with this Dart. LOL Who designed this? Just another cookie cutter import. Come on Chrysler, is there anyone there with the balls to create a nice somewhat retro design. OMG! Will some one create somthing cool.

  42. Skids33 Philadelphia, PA

    I don't think the designers even came close to the board with this Dart. LOL Who designed this? Just another cookie cutter import. Come on Chrysler, is there anyone there with the balls to create a nice somewhat retro design. OMG! Will some one create somthing cool.

  43. Skids33 Philadelphia, PA

    I don't think the designers even came close to the board with this Dart. LOL Who designed this? Just another cookie cutter import. Come on Chrysler, is there anyone there with the balls to create a nice somewhat retro design. OMG! Will some one create somthing cool.

  44. Skids33 Philadelphia, PA

    I don't think the designers even came close to the board with this Dart. LOL Who designed this? Just another cookie cutter import. Come on Chrysler, is there anyone there with the balls to create a nice somewhat retro design. OMG! Will some one create somthing cool.

  45. Skids33 Philadelphia, PA

    I don't think the designers even came close to the board with this Dart. LOL Who designed this? Just another cookie cutter import. Come on Chrysler, is there anyone there with the balls to create a nice somewhat retro design. OMG! Will some one create somthing cool.

  46. Skids33 Philadelphia, PA

    I don't think the designers even came close to the board with this Dart. LOL Who designed this? Just another cookie cutter import. Come on Chrysler, is there anyone there with the balls to create a nice somewhat retro design. OMG! Will some one create somthing cool.

  47. Fred Phila

    Just another cookie cutter car, they all just seem to look the same anymore or close to it

  48. Jed gpholmes@comcast.net

    IF it's not rear wheel drive, powered by either a SLANT SIX or 318 V8 (and versions larger later on) - it's not a REAL DART. DINO --- Dart In Name Only. More likely FIDC (Fiat In Dodge Clothing). It MIGHT be nice, but I have my doubts. Too much use of cheap plastics, flashy trashy shapes... No thanks.

  49. Jed gpholmes@comcast.net

    IF it's not rear wheel drive, powered by either a SLANT SIX or 318 V8 (and versions larger later on) - it's not a REAL DART. DINO --- Dart In Name Only. More likely FIDC (Fiat In Dodge Clothing). It MIGHT be nice, but I have my doubts. Too much use of cheap plastics, flashy trashy shapes... No thanks.

  50. JED gpholmes@comcast.net

    ZZZ. This new "Dart" has BORING looks. This car has the same "computer design" for low wind resistance "jelly bean" look and shape every other maker puts out. I'll spend the money to keep our `72 Dodge Dart Swinger in top shape. It's still going strong with original SLANT SIX engine/ Torque Flight transmission - both as yet un-rebuilt. The front seat upholstery was redone (to original) 10 years ago. Even the vinyl roof is factory original. I seriously doubt any of today's plastic "recyclable wonders" will last this long.... or even half that long. I may put electronic fuel injection in the `72 .... the original choke is a bugger to get adjusted correctly. NO new cars for me - and NEVER a foreign make.

  51. Ron P Bradenton, FL

    When I heard about it I (mistakenly) had visions of a design that might lean towards a "Swinger" with the 340 sixpack. Guess I just can't get away from the late 60s early 70s styliong mode for muscle. Either way this one left me flat.

  52. MizMopar Hardy, Virginia

    Good God! I was really looking forward to the new Dart, but got this POS instead. Do we really need another 4-door runabout? And just how many Japanese designers were on this team? When Chrysler put out the Charger I thought it was neat, but should have been minus a couple of doors. Now, the new Challengers have the WOW! factor in spades. Things were improving, then along came this thing. What a boring design. Could we not have had at least some semblance of the original Dart in the design? If this is what Chrysler is doing in the design department, and speaking as the owner of several 'Cudas and barracudas, please don't try to resurrect the 'Cuda until you replace this design team.....and lose the extra doors, PLEASE!

  53. Scott Cyberspace

    Another great American classic car name run through the mud and bolted to an European/Asian FWD econobox (the new Dart uses a Hyundai transmission: http://www.autoblog.com/2012/01/19/dodge-dart-to-use-transmission-from-hyundai/). As George Santayana wrote in 'Reason in Common Sense': "Those who cannot remember the past are condemned to repeat it." Chrysler, remember the 1986-88 Toyota-built Nova? 'nuff said.

  54. ODBCUDA Dunkirk,N.Y.

    Just-like-so-many-others-said---.This-is-areal-question-mark(???)..After-talking-with-two-Chrysler-upstairs-office-people-at-last-year's-Chrys-Nationals-in-Columbus-Ohio--Chadwisk-Bay-Mopars-had real-hopes-of-a-continued-upswing-with-MOPARS!!---While-we-still-love-ours-and-continue-to-drive-- none-of-us-are-too-eager-to-switch-to-such-a-name-stealer-as-this-example!!! I'll-keep-my-good-ol'-67-Cuda-hatchback-with-the-umph-ed-up-original-273-Commando-V-8!!! Still-has-lots-of-tire-to-lay-down-on-the-pavement!!! (sorry-for-dashes-instead-of-spaces-between-letters!!---Computer-getting-old-also!!)

  55. bruce USA

    They took a decent Alfa romeo, and buggered it up so that Alfa fans probably won't buy it, and plain ole Amuricans probably won't buy it either unless they have a chance to drive it to see that it should drive/handle quite nicely (if they haven't screwed that up as well), infinitely better than the old crappy Dart. After all, they buy all that other Japanese 4 door stuff by the millions.But then again, I hope it is successful so that we can get the real thing.

  56. bruce USA

    They took a decent Alfa romeo, and buggered it up so that Alfa fans probably won't buy it, and plain ole Amuricans probably won't buy it either unless they have a chance to drive it to see that it should drive/handle quite nicely (if they haven't screwed that up as well), infinitely better than the old crappy Dart. After all, they buy all that other Japanese 4 door stuff by the millions.But then again, I hope it is successful so that we can get the real thing.

  57. Rob Phoenix

    I agree so many new cars have 0 exciting designs and are bland at best. They seem to mimic a used bar of soap. As so many other aware design conscience car enthusiast are saying, what is up with the 4 door thing. If manufacturers tried two door cars then maybe they would understand style and individuality. Seems like CAD has rendered designers useless. Designers should use their eyes, brains and hands on a live clay model. That way they would see beyond their minds eye and into reality. Its like an oxy moron, sport body kits and spoilers semi nice wheels and 4 doors. Oh and dont get me started on wheels. Really how much bigger are rims going to get before we get back to the western days of wagon wheels. I think tires look better than rubber bands on rims

  58. Bruce Myrtle Beach

    Let's see what the quality is like. This has all of same things that happened in the AMC Renault merger. 1984 Car of the year plus other big hype for the Alliance. Turned out to be a big POS and within 2 years the Renault AMC merger was gone. Let's hope this does not go the same.

  59. Bruce Myrtle Beach

    Let's see what the quality is like. This has all of same things that happened in the AMC Renault merger. 1984 Car of the year plus other big hype for the Alliance. Turned out to be a big POS and within 2 years the Renault AMC merger was gone. Let's hope this does not go the same.

  60. Bruce Myrtle Beach

    Let's see what the quality is like. This has all of same things that happened in the AMC Renault merger. 1984 Car of the year plus other big hype for the Alliance. Turned out to be a big POS and within 2 years the Renault AMC merger was gone. Let's hope this does not go the same.

  61. Erika The real perolbm is not having an analog speedo in the first place. Or is this one of those virtual video whatever displays that can be turned into other configurations? (Probably too expensive for a Dart.)

    The real perolbm is not having an analog speedo in the first place. Or is this one of those virtual video whatever displays that can be turned into other configurations? (Probably too expensive for a Dart.)

  62. Larry Covina Ca

    I have to agree with most of the people on this one. It looks like any other plastic wagon on the road. The new generation auto designers should take a hard look back at the 50's and 60's to get a better perspective on what car design was like. That was a time when new cars all were very distinctive from one another. I"m a tall 6ft 4in big man and I don't fit very well in most of the new cars. I don't think I will be buying most of the new breed any time soon.

  63. Rachael and motherfucker ..you own nthniog ..you don't even own your self ..your boyfriend owns your ass while he fucks you all day ..and i give you proofs bitch .. and you're talking about weak sissy boy .. i humiliated you and your friend so bad that you both couldn't say shit and started bitching about spelling dumpass .. NOW THAT WHAT YOU CALL WEAK .. HAHAHAAA .. and i told you i'll gladly keep embarrassing you both to no end .. and thats what i call entertainment .. please reply

    and motherfucker ..you own nthniog ..you don't even own your self ..your boyfriend owns your ass while he fucks you all day ..and i give you proofs bitch .. and you're talking about weak sissy boy .. i humiliated you and your friend so bad that you both couldn't say shit and started bitching about spelling dumpass .. NOW THAT WHAT YOU CALL WEAK .. HAHAHAAA .. and i told you i'll gladly keep embarrassing you both to no end .. and thats what i call entertainment .. please reply